PS4 price drop leaked, pulled again by Target

PS4 may be about to get $50 cheaper, at least at Target; the retailer declared a “$50 price drop on the PS4” over the weekend, along with a picture of the Uncharted: The Nathan Drake Collection (opens in new tab) PS4 bundle. It’s since pulled down any mention of the price drop, but not before IGN (opens in new tab) grabbed a screenshot.

The promo image is gone, and all the standard PS4 systems are at their regular $399 price point on Target’s online store – though the Destiny: The Taken King, The Last of Us Remastered, and Nathan Drake Collection bundles all do come with a $50 Target gift card. No other retailers have adjusted their standard prices, so it seems as if Target may have jumped the gun on a planned announcement, whether the promotion was meant to extend beyond its stores or not.

It may be part of an international pre-holiday move from Sony: a PS4 price cut in Japan (opens in new tab) went into effect last week, dropping the console from ¥39,980 (about $330 / £217) to ¥34,980 (about $290 / £190). That was the first time Sony deviated from the console’s launch pricing, though various bundles have given extra value to the same cost since then.

In other words, you may want to hold off on buying a new PS4 until Sony confirms whether the price cut will keep rolling internationally.

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