Watch behind-the-scenes featurette for apocalypse comedy This Is The End online now

This Is The End , Seth Rogen and Evan Goldberg’s apocalyptic comedy, has released a behind-the-scenes featurette explaining what we can expect from the star-studded production.

As Rogen explains, the setting for the movie might be the ending of the world, but what he and Goldberg are really interested in is the group dynamic between friends.

That and the idea of celebrities playing themselves… particularly James Franco sending himself up in supremely ego-free fashion.

Take a look, below:

Plenty of cameos to watch out for there, from Rihanna to Emma Watson via Christopher Mintz-Plasse. If nothing else, it looks like it was a huge amount of fun to film…

Directed by Rogen and Goldberg and co-starring Danny McBride, Jay Baruchel and Craig Robinson, This Is The End opens in the UK on 28 June 2013.

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